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SEO and addresses
Redirects
Send visitors and search engines from old addresses to new ones.
A redirect sends anyone who visits an old address to a new one. Use redirects when you rename or remove a page, so old links and search results keep working.
To manage redirects, choose SEO from the view menu, then Redirects.
Create a redirect
- 01
Enter the old address
Under Create redirect, type the old path in Old URL, for example
/old-page. - 02
Enter the new address
Type the destination in New URL. It can be a path on your site (
/new-page) or a full web address on another site (https://shop.example.com). - 03
Choose the type (optional)
Click Advanced to change Redirect type. New redirects are Permanent (301) unless you change it.
- 04
Click Add
The rule appears under Redirect rules.
- 05
Publish
Publish to make the rule live.
If you type an address without a leading slash, Starjay adds one.
Permanent or temporary
| Type | Use it when |
|---|---|
| Permanent (301) | The old address is gone for good, for example after renaming or retiring a page. Search engines update their index to the new address and pass the old page's ranking to it. |
| Temporary (302) | The move may be undone, for example a maintenance page or a short link whose destination may change. Search engines keep the old address in their index. |
If you're not sure, choose Permanent (301).
Manage your rules
Each rule in Redirect rules has these controls:
- From and To: click to edit, then press Enter or click away to save. Press Esc to cancel.
- Type: switch between Permanent (301) and Temporary (302).
- Enabled: turn a rule off to pause it without deleting it.
- Delete rule (trash icon): remove it.
Order matters. Drag a rule by its handle to move it. When more than one rule could match an address, the rule higher in the list wins.
Test a path
Under the list, type a path in Test a path and click Test. Starjay shows where that path would go and which type of redirect applies, or No match. The matching rule is highlighted in the list.
How addresses match
- Matching ignores capital letters and a trailing slash:
/About/matches a rule for/about. - If a visitor's address has a query string (such as
?ref=newsletter), it's carried over to the new address, unless the destination has its own. - An exact rule applies even if a page exists at the old address.
Patterns: redirect a whole section
A From address can include one placeholder segment written as :name. It matches any single segment in that position, and you can reuse it in To:
| From | To | Example |
|---|---|---|
/blog/:slug |
/journal/:slug |
/blog/hello → /journal/hello |
Rules for patterns:
- Only one
:namesegment per rule, and it must be a whole segment, like/blog/:slug. - To can only use the placeholder names that From has.
- A pattern never applies to an address where a real page exists.
- An exact rule beats a pattern rule for the same address.
There are no other wildcards.
Errors and warnings
| Message | What to do |
|---|---|
| From must start with a single "/" and contain no spaces, consecutive slashes, "?", or "#". | Enter a plain path such as /old-page. |
| Paths starting with "/_" are reserved for the platform — a redirect from there would never run. | Choose a different old address. |
| To must be a path starting with "/" or an absolute http(s):// URL. | Use /new-page or a full address starting with https://. |
| From and To are the same path — this rule would loop. | Change one of them. |
| Another enabled rule already redirects "…" | Delete or pause one of the two rules. |
| "…" is itself redirected by another rule — visitors hit two redirects. (warning) | Point this rule straight at the final address. |
Redirects Starjay creates for you
- When you move or rename a live page, Starjay creates a permanent redirect from the old address to the new one and tells you so. The message includes Remove redirect if you don't want it. Pages that were never published don't get a redirect. See Create, move and rename pages.
- When you change the address of a published CMS item, a redirect appears under From content. These are live right away, without republishing. Removing one takes it off the live site at once. Your own rules win over these for the same address. See Item addresses and slugs.
You can also ask the AI to create, change, reorder or remove redirects.